About ASE
Heating & Cooling
Founded by a U.S. Air Force veteran in Pineville, Louisiana, ASE was built on the same principles that define military service — discipline, integrity, and an unwavering commitment to doing the job right.
10+
Years in Business
1,000+
Customers Served
5★
Average Rating
24/7
Emergency Service
U.S. Air Force Veteran
Founder & Owner, ASE Heating & Cooling
Our Story
Built on Service.
Rooted in CENLA.
ASE Heating & Cooling was founded in 2014 by a U.S. Air Force veteran who returned home to Pineville with a simple mission: bring the same standards of excellence and accountability from military service to the HVAC industry in central Louisiana.
After years of watching homeowners get overcharged and underserved by out-of-town contractors, we set out to build something different — a local company that treats every customer like a neighbor, because they are.
Today, ASE serves hundreds of homes and businesses across Rapides Parish and the surrounding CENLA region. We've grown our team, expanded our fleet, and earned a reputation for honest work and reliable service — but our values haven't changed one bit.
What Drives Us
Our Core Values
Integrity First
We give honest assessments and upfront pricing — always. No upsells, no unnecessary repairs, no surprises on your invoice.
Craftsmanship
Every installation and repair is done right the first time. We take pride in clean, precise work that stands the test of Louisiana summers.
Community Commitment
We live and work in central Louisiana. Supporting our neighbors isn't just good business — it's who we are.
Accountability
Military service taught us that you own your work. If something isn't right, we make it right — no excuses.
Service Doesn't
Stop at Discharge
Military service instills values that don't fade when the uniform comes off. At ASE, we carry those values into every service call — punctuality, precision, respect, and a commitment to leaving things better than we found them.
We're proud to be a veteran-owned small business serving the community we call home. We also offer a military & first responder discount as a small way of saying thank you to those who serve.
Credentials
Licensed, Certified
& Insured
Our technicians hold the certifications that matter. When ASE shows up at your door, you can trust that the person working on your system is qualified, trained, and accountable.
- EPA 608 Certified Technicians
- Licensed HVAC Contractor — State of Louisiana
- Ruud Pro Partner Dealer
- NATE-Certified (North American Technician Excellence)
- Fully Licensed & Insured
- BBB Accredited Business
Our Journey
Company Milestones
2014
ASE founded in Pineville, LA by a U.S. Air Force veteran
2016
Expanded to serve all of Rapides Parish and surrounding areas
2018
Achieved Ruud Pro Partner dealer status
2020
Launched commercial HVAC division for local businesses
2022
Surpassed 1,000 satisfied customers in central Louisiana
2024
Expanded team and service fleet to meet growing CENLA demand
What Customers Say
Trusted by CENLA Homeowners
“ASE came out the same day my AC went down in July. Honest pricing, fast work, and they cleaned up after themselves. Won't use anyone else.”
Marcus T.
Pineville, LA
“As a veteran myself, I love supporting veteran-owned businesses. ASE is the real deal — professional, punctual, and they actually explain what they're doing.”
Sandra B.
Alexandria, LA
“Had three other companies quote me on a new system. ASE was the most straightforward — no pressure, fair price, and the install was flawless.”
James R.
Leesville, LA
Ready to Work with Us?
Call us today or request a free quote — no pressure, no obligation.